Meatabix is a dog food company featured in The Wrong Trousers. It is an obvious parody of Weetabix.
While pursuing the dastardly Feathers McGraw, Gromit hides inside an empty Meatabix dog food box that was discarded in a back alley. Using his trusty pocketknife, Gromit cuts a pair of eye holes in the box.
Gromit fears that Feathers might have seen his eyes gazing out of the box, however luckily the eye holes lined up with the eyes of the cartoon dog on the package, therefore camouflaging them into the package's design and making him unseen by the evil penguin.
Meatabix is also the bed of Fluffles in A Matter of Loaf and Death.
